Design Rationale

The brief asked us to design a health pack for use in schools that promotes getting up, getting out there and getting active. The target audience is 8-12 year olds who must be enthused and motivated by this "health pack".

Our answer to this is Jump Start! A programme which makes the target audience aware of energy. The simple idea that the food you eat is the energy in and the exercise you do is the energy out is the theme of Jump Start. This makes the target audience aware that in order to get fit and be healthy they must have a healthy balance.

We decided to represent the energy in and out by a collection of symbols. We designed the symbols to be fun, quirky and colourful and incorporated these into clean fresh layouts to appeal and energise te viewer.

It is general knowledge that a warm up should be completed before exercising and so we used the idea of a game board to act as the warm up to the Jump Start Programme. The design on the board game sybolises the different types of energys ie, solar, wind, fossil which reinforces the concept of energy and simply represents that energy can not be created and distroyed but changed from one form to another.

The design of the pack and its components all show our concept, which is energy, in a fun and contemporary way which will appeal to 8 - 12 year olds because of its eye catching design! So get ready to get up, get out there and get motivated with Jump Start!

Running Order!

Running Order For Tomorrows Meeting:

Jack- Brief and Objectives

Lisa- Concept and Strategy

Paul- Visual Style and Logo

Jack- Gameboard

Maggie- Parents Guide

Lisa- Journal

Maggie- Costing

Jack- Conclusion

Any Questions or Comments?

Hup adooooooooooo

I really like the third cover Lisa.

Im still trying to figure out the correct measurements for the part of the board that ties it together.

Jack

cover options

Hey Guys I like the 2nd and 3rd option but I need to know what ye think?? Also I fixed the logo to the yellow thats cmyk:0,35,100,0 and the blue thats cmyk:71,40,0,0. I think its working really well now! Lisa

Hacketts Printing

Hey Guys,

I went to hacketts today to discuss the pack and they told me the following:

Gameboard:

I didn't get your measurements in my email but i said 700.509 x 734.086 I think this was roughly what you were saying last week. They can print it for us no problem double sided full colour, at 250-300gram (a difference of 50-100gram on the first decided 350gram) so it can bend but they cant cut the dieline for us because its a one off job. I was thinking maybe peter might do this for us? In concern to finishing its just gloss or matte thats available.

Diary:

I was asking them about the diary and he said we should bring it up from 150gram to 170gram. and also do we want the front and back cover in a higher paper weight to the rest of the inside content. Staple binding is also no problem.

The Rest of the Pack:

The cards, certs and booklet is fairly straight forward and is no problem for them to do. The box for holding the cards, counters etc, i wasn't sure of the measurements. but i presume they fit i a3 so thats okay and can cut ourselves or peter.


Hacketts are sending me on a quote monday morning so we will have a full price on everything then.
Let me know if ye have any issues with what i've said?

Maggie!
Hup
xxx

parent and teacher journal still in progress hup Maggie

Well done Lisa loving the layouts!
i dont think the one you said needs work! i think it works perfectly!.

I've done the back of the gameboard, the counters and currently doing the incentive.
Will have screenshots in a sec


Jack

health benefits
Lisa

This one needs work...

Lisa

At the moment the diary part is looking like this, if ye have suggesstions please shout :)
Lisa

and the journal part is starting to look like this...
Lisa

And this.... :)

Lisa

And like this....
Lisa

Layouts are starting to look like this...
Lisa

hi guys, I've gotten my hands on a tiny dice :)
Lisa

more game progress

Hi guys
just to show you more progress with the game.

I've included the symbols too.


Any outcome of a logo yet Paul?


Jack

Info in Journal

Hi Guys :)
I have emailed the info for the inside of the kids journal to the address we have for this blog, if ye could have a quick read through and if ye had any feedback I would really appreciate it.
Lisa

Boardgame Progress

Hey guys!
Hope your enjoying Easter!

So i've progressed with the game, i've yet to incorporate the symbols but i am doing that at the moment.

i've yet to complete an proper dieline as I am waiting on the thickness of both the parents manual and the jounral. So Maggie and Lisa when your ready could you send that on to me ! just in millimeters?

Also i thought about how we would package the cards, counters, and die and i was thinking a little box that would fit into the package something like  the one of the right of this pic
http://farm6.static.flickr.com/5166/5262392127_bde62a5dc8.jpg

How is everyone else getting on?

Jack

How the games actually works

A dice and five counters.

If in school, players work as a team. they all start at start. roll the dice. and land on a colour.
they pick up the card associated with the colour and must do the task in order to progress.
The first member of the team will pick up the finishing card and will be told what game to play.

If at home, the player will do the same as above but the will do the task on the finishing card that says "At home" ie go for a cycle, go for a walk, dance etc.

Task Analysis

Ok, so things to do ! ASAP.

Symbols - Lisa, Maggie and Jack will do this in class 29th March. We will finalize on the set of symbols and the set visual style. No one is to use any other symbol when designing. Symbols will be emailed to our accounts.

Logo - Paul is doing the logo and must progress on the blog. The logo has to be fun, energetic and must suit the visual style. Colour palette as below. Typeface suggested for logo is Mickey (dafont.com), but it's down to Paul. A polished version of the existing running logo please.

Secondary Typeface - The secondary typeface is Dingleberry (dafont.com) and must be used on headings or any other important/stand out information on the journal or cards.

Third Typeface - Century Gothic is to be used for the body text of the journal and the on the tasks on the cards.

Boardgame - Jack will design the boardgame. The track on the board will stay solid colour while the illustration will be very similar to the symbols. The finished dieline will be worked out with all measurements finalized. Jack will make the counters. And will sort out how the cards will be stored in the pack.

Cards - Paul is doing the cards. The cards should reflect our visual style, ie colour palettes, symbols must be used on the back, typefaces etc. We have decided to scrap the characters and just say names ie "Tom, Joe etc.." Use the symbol of the girl/boy on the front of the cards instead. Vary boy/girl in colours. No nutritional facts on the cards. Only the tasks ie "John can do so many jumping jacks in 30secs how many can you do?" and the pointers about diet ie "Have you had your five a day, if not go back 3 spaces" and "Revise your daily recipe". The cards 3x2 inches. We also need a card to say how the game works. The finishing card will be split in two "At home" and "In School". In school the sport will be a team game. At home the task will be something they could do on their own or with somebody else not necessarily a team  sport.

Costing  Maggie is doing the costing which is ongoing.

Journal Layout -  Lisa is doing the journal layout. The journal is 120.096x180.877mm

Journal Information  - Maggie is collecting all the information for the journals

Parents Manual -  Maggie is doing the parent journal layout.  The parents journal is 120.096x180.877mm

Incentive - This will be done after Easter as a group. A4 landscape 250gm

tasks for tuesday

Hi Guys :)

First off well done to everybody for yesterday, go team!

We should meet tuesday after typography for a meeting so for then this is what everybody has to do:

Jack: Do up a die-cut of the board exact dimensions on computer, develop the track on the board.

Maggie: Choose what information is to be put on the pages in the sections of the journal, not layout, just what information exactly.

Paul: Decide what actions will be put on the back of the cards exactly, ie the exercise/or have you had one of your 5 a day.

Lisa: Develop symbol pattern, bring to computer.

Everyone can have a look at branding if they would like, remember the concept is energy!

All of this can be discussed on tuesday at the meeting, have a good weekend!

Lisa

These colours we can change but are good for an idea :)

Stuff to do

Hey

so,

size of board is square is 31.5cm x 31.5cm

 layout for journal and parents guide is 18cmx18cm

playing cards are 8x6cm

Maggie, could you do the costing? basically ring up or email print companies and ask for
a price for 10,000 of the board game (big square 31.5cm x 31.5cm). double sided printed on 350gram plus, (boardgame material). Plus the 490,000 cards double sided on 350gm card 8x6cm. Thanks Maggie

Paul  will you design the playing cards? we have six sections on the board plus a finishing card, each section has 7 cards each but for thursday we only need and example of each. The sections are based on energy, each section has a character related to the energy. They are Fossil(ie, dinosaur), Hydro (watercreature), Biomass (plant creature), solar (phoenix woman), geothermal (rockman), wind (bird/windmill guy) and the finishing card. The card is 8x6cm and on one side has a character and on the other side a way they use up their energy they have consumed during the day, ie. rockman from geothermal land can burn  up his energy by doing 20 press ups, how many can you do? There is a colour code for each place, fossil purple, hydro blue, biomass green, solar orange, geothermal red, wind grey. The colour coding must stay but how how you depict the characters and the names of the energy places you can do what you wish but please let us know so it can be all tied in. The style is still Nate Williams but like we discussed last week more 'symbol-y'.

Jack is designing the board game, as described above.

Lisa is doing the journal and possible layouts for internal required spreads.

Please get cracking asap :) lots to do before thursday!

If possible could we meet Wednesday please? If the college is closed, which it probably wont be, we can go to Jacks apartment, we will meet at half12 or 1.

Thanks guys

Lisa and Jack

Ok so guys, plan for next week is to meet after typography on tuesday to discuss the following :

1.graphic direction for the board (Nate Williams as inspiration)
2.research contemporary design for the target market (boardgames/ books)

So for the weekend we research the two of these and see ye on Tuesday!

Lisa:)

For next week

Each of us have to come up with a design for both the gameboard and for the diary.
Logo, brand, packaging, illustrating etc. all visuals of this.

We have decided to make the gameboard into a box,

http://i1.squidoocdn.com/resize/squidoo_images/590/draft_lens17762793module149013273photo_1301328211pattern.jpg

reinforce the energy in and energy out concept on each square!!
keep in mind the theme of Travel and the world map.!

We can do this guys!!!!!!! :D

Activity Based Charades

Hey guys,

I was brainstorming games there and i came across charades. In this project it would obviously be activity based charades or maybe even food ie fruit and veg. I was wondering what ye're opinions might be on it? Is it a bit lame? I feel it could be a cool idea if illustration etc, were aimed at the target market correctly.

Maggie :)

some facts on this website..

http://www.funtasticfood.com/index.htm

http://www.jamieshomecookingskills.com/fact-sheets.php

Super Information Guys,

Also the icons used are very cool

Maggie :)

Animals - Relating to Jump Start

Animals that relate to exercise maybe could be incorporated into the game/pack if we are going ahead with the animals idea.

Kangaroo - Jumping
Horse - Galloping
Frog - Leap frog
Sheep Dog - Playing catch
Pig - Rolling
Birds - Jumping jacks
Cheetah - running
 etc.

It might be fun for kids although it might be a problem with the older ones.

Boardgame rough plan

Very rough plan of the board. Illustration and branding of course has to be added.
But the general feel to the board is of course six by six.
Starting at the bottom left hand corner and finishes the top left hand corner.

Maybe the squares could be numbered?

Jack

Exercise Plan

Interesting Links for exercise advice

http://www.getkidsinaction.org/exercise/
http://www.keepkidshealthy.com/welcome/treatmentguides/exercise.html
http://www.childrenshealthfund.org/sites/default/files/publications/HBLPexercise.pdf
http://www.ehow.com/way_5244575_printable-exercise-routines-kids.html
http://www.youtube.com/watch?v=JMMrKlHoBUs
http://www.youtube.com/watch?v=p8dGKIHgaCo

Jack

Exercise Plan / Boardgame

Thanks Lisa, I had a look at that link you suggested to me.

I think the most interesting part of the page was the advice it gave to the 5-12 year olds. It states that
they should be doing at least 60 minutes a day of moderate and vigorous activities.

Playing our game will definitely last at least one hour to one hour and a half.

The game should start easy (moderate exercises) and get harder (vigorous activities)

So moderate exercises will include walking fast, bike riding, jogging on the spot, doing a dance!

Vigorous activities would include sporting activities, running, jumping jacks etc.

The game should consist of 6 squares x 6 squares.

A dice will be included in the game.

The square will tell the player what activity they must do in order to continue playing.

On some squares, a motivating phrase will be present.

Jack

Hey Guys

Saw this and i thought it looked quiet fun and could really be the way we could to go to get the attention of the target market. maggie :)

Lifestyle/ Healthy Living/ Health Benefits

http://exercise.about.com/od/healthinjuries/a/healthylifestyl.htm

http://www.healthykids.nsw.gov.au/

http://www.healthykids.nsw.gov.au/kids-teens/get-active-each-day-kids.aspx (<<JACK this particular site has lots of ideas for exercise and activity)

http://www.healthykids.nsw.gov.au/teachers-childcare/healthy-lifestyle-programs-for-primary-schools/live-outside-the-box.aspx

(really cool idea about making the childrens 'diary' a PASSPORT!!)

http://www.healthykids.nsw.gov.au/downloads/file/kidsteens/HealthyKidsActivityDiary.pdf (chart example)

(MAGGIE>>)http://www.healthykids.nsw.gov.au/kids-teens/kids-activities/kids-in-the-kitchen.aspx 

http://www.nourishinteractive.com

Lisa

Leap Frog Inspiration

Exsisting Healthy Action Plans for Kids in America

http://classroom.kidshealth.org
www.actionforhealthykids.org/school-programmes
www.actionforhealthykids.org/ReCharge
http://school.fueltoplay60.com
http://catchinfo.org

Lisa

http://www.funtasticfood.com/fun-food-facts.htm

Research on health based games for kids

 Games already produced for kids

http://www.freshforkids.com.au/

http://www.learninggamesforkids.com/health_games.html

http://www.playnormous.com/

http://familyfitness.about.com/od/activetoys/tp/Healthy-Board-Games-For-Kids.htm

http://kidshealth.org/kid/closet/games/game_nutrition.html#cat122

http://kidshealth.org/kid/

http://pbskids.org/games/health.html

http://www.gamesforhealth.org/

http://www.bluekids.org/teensandkids/ga.asp

Jack