The brief asked us to design a health pack for use in schools that promotes getting up, getting out there and getting active. The target audience is 8-12 year olds who must be enthused and motivated by this "health pack".
Our answer to this is Jump Start! A programme which makes the target audience aware of energy. The simple idea that the food you eat is the energy in and the exercise you do is the energy out is the theme of Jump Start. This makes the target audience aware that in order to get fit and be healthy they must have a healthy balance.
We decided to represent the energy in and out by a collection of symbols. We designed the symbols to be fun, quirky and colourful and incorporated these into clean fresh layouts to appeal and energise te viewer.
It is general knowledge that a warm up should be completed before exercising and so we used the idea of a game board to act as the warm up to the Jump Start Programme. The design on the board game sybolises the different types of energys ie, solar, wind, fossil which reinforces the concept of energy and simply represents that energy can not be created and distroyed but changed from one form to another.
The design of the pack and its components all show our concept, which is energy, in a fun and contemporary way which will appeal to 8 - 12 year olds because of its eye catching design! So get ready to get up, get out there and get motivated with Jump Start!
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